Totally Justified Hypocrisy
A contemporary art identity creating thought-provoking paintings that explore the influence of branding, consumerism and the way we perceive value in today’s society.
With a playful yet questioning approach, TJH takes familiar imagery, recognisable logos and everyday objects and gives them an unexpected twist. Often, it’s the smallest alteration that makes the biggest impact. A subtle change in wording or a clever reinterpretation of a well-known brand encourages us to look twice, challenging what we think we know and inviting us to consider the messages we absorb without even realising.
Working in acrylics, each original painting is created in a distinctive style of stylised realism. Painted from physical objects in the studio, the process is meticulous, with individual works often taking more than thirty hours to complete. The result is artwork that combines impressive technical skill with humour, irony and a healthy dose of social commentary.
At the heart of TJH’s work is a fascination with how branding shapes our perceptions. Why do we attach value to certain names, symbols and products? And how easily can those perceptions be changed?
Bold, witty and wonderfully thought-provoking, the work of Totally Justified Hypocrissy is designed to do more than catch your eye. It encourages a second glance, sparks conversation and leaves the interpretation entirely up to you.
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